There must be a goal and a plan when starting your campaign. If there isn’t, then what are you doing and why? Below is my questionnaire that I give my clients to prepare them for their end of year campaign. There aren’t many questions to it, as you can see. The real purpose of this is to get them thinking about the direction of their work.
Look at the questions below and let them help you determine your direction. This is not a template created to be your only form of study but something to compliment the rest of your work. Of course, if you need more help, then just reach out and we’ll work together.
How do you feel about your organization’s donor information record keeping?
Do you know any donors you want to reach out to specifically?
(We can work together to do a personal ask)
What do you feel are your organization’s main demographics?
(Age, gender, jobs, location, etc)
What is your goal for this campaign?
How much time can you give to this campaign?
When do you want the campaign to start?
(Before Thanksgiving or before Christmas)
What would you like to see happen as a result of this campaign?
(Tighten up your ask, update website, etc)
What story would you like to see highlighted during this time?
Are there past campaigns you can send me for examples?